Fractional Project & Campaign Management
Fractional marketing and communications project and campaign management, supporting organisations from initial planning through to delivery and post-campaign evaluation as needed. By combining strategic thinking with practical execution, Latitude ensures that every campaign is purposeful, well-managed, and results-driven.
At the planning stage, Latitude works closely with clients to define clear objectives, target audiences, and key messages. A key part of this phase is the development of clear, comprehensive briefs that set the foundation for success. These briefs guide internal teams and external partners, ensuring alignment from the outset. Latitude also produces detailed campaign plans, mapping out activities, timelines, channels, and expected outcomes. Where required, this is underpinned by market research, stakeholder consultation, and competitor analysis to ensure campaigns are insight-led and strategically sound.
Budget management is embedded throughout the planning process. Latitude works with clients to establish realistic budgets and ensures resources are allocated effectively across all elements of the campaign. With a strong focus on value for money, the consultancy helps clients balance ambition with efficiency while maintaining transparency and control over spend.
During the development phase, Latitude translates strategy into creative and actionable campaign elements. This includes crafting compelling messaging, selecting appropriate communication channels, and coordinating content creation across digital, print, and media platforms. Where specialist expertise is required, Latitude supports procurement processes, helping clients source and select the right creative, digital, and media providers. This includes developing specifications, managing tender processes, and evaluating proposals to ensure the best fit in terms of quality, cost, and capability.
Project management is at the core of Latitude’s approach. Using robust processes and tools, the consultancy can oversee all aspects of delivery, coordinating stakeholders, managing suppliers, and ensuring deadlines and budgets are met. Regular progress updates and clear communication keep clients informed and involved throughout the process, while proactive problem-solving ensures any challenges are addressed quickly and effectively.
In the delivery phase, Latitude manages the rollout of campaigns across chosen channels, ensuring smooth execution and maximum impact. This may include digital marketing, digital channel development, social media management, PR and media relations, events, and stakeholder communications. We monitor budgets closely during delivery, ensuring spend remains on track and aligned with agreed plans. Performance is tracked in real time, allowing for adjustments to optimise effectiveness.
Evaluation is a critical component of Latitude’s service. After campaign delivery, the consultancy can conduct thorough analysis to measure success against the original objectives. This includes reviewing key performance indicators such as engagement, reach, conversions, and return on investment. Insights gained are used to produce detailed reports and recommendations, helping clients understand what worked, what could be improved, and how future campaigns can be even more effective.
By offering a comprehensive, structured approach to marketing and communications project management, including briefing, campaign planning, budget oversight, and procurement support, we enable organisations to deliver impactful campaigns and promotional channels with confidence. Our expertise ensures that every stage - from planning to evaluation - is handled with professionalism, clarity, and a focus on achieving measurable results.
If you're looking to deliver a new marketing campaign, develop a new website or build greater market and stakeholder engagement, Latitude can help. Contact us below if you'd like to set up an informal chat in the first instance.