Question 1

Q. Is Latitude a full service Marketing Agency?

Accepted Answer

No. Latitude provides fractional support to businesses in developing strategy, planning ad evaluation of marketing and communications activity. Where a client requires design, media, development or other services, we can help identify and select providers as part of our service.

Question 2

Q: What is fractional marketing support and how can Latitude help my business grow through this service?

Accepted Answer

Fractional marketing support refers to engaging an experienced and equivalent CMO - Chief Marketing Officer - on a part-time or project basis, providing strategic leadership without the cost of a full-time executive. At Latitude, we leverage over 25 years of expertise in brand development, marketing, and communications to deliver tailored marketing strategies aligned with your business goals. This flexible approach ensures you receive high-level marketing direction, campaign oversight, and brand positioning that drives growth, while optimising your budget. Our fractional support is ideal for businesses seeking seasoned guidance to scale effectively, improve market presence, and enhance customer engagement without the long-term commitment of hiring full-time.

Question 3

Q. Which industries and sectors does Latitude specialise in?

Accepted Answer

Latitude brings over 25 years of experience in working for organisations across the private and public sectors. Most recently this includes the professional services sector, specifically including 7 years in the legal sector. Prior to this, sector experience encompassed travel and transport, vistor economy development, tourism, culture and leisure - and account direction for organisations ranging from SME's to Multinationals. Importantly, this collective experience informs a consistent, tried and tested approach to project, programme and strategic development.

Question 4

Q. How do you approach a new project?

Accepted Answer

Each project is based on individual requirements, however, at the outset we will seek to meet with you to discuss the potential  brief or the challenges, your current situation and your overarching objectives. Our initial exploratory call or meeting will help inform the brief and service solutions we offer, the anticipated time and costs associated with this and the outputs to be delivered.

Question 5

Q. Do you offer customised solutions?

Accepted Answer

Yes. All of Latitude's services are tailored specifically to each client. We do not use a one size fits all approach.

Question 6

Q. How do you charge for your services?

Accepted Answer

We offer flexible pricing models, including fixed-fee projects, hourly or daily rates and retainer agreements, depending on the scope and nature of work required.

Question 7

Can you work with our in-house marketing team?

Accepted Answer

Yes. Latitude can add additional resource and expertise to support your team - we can hit the ground running to advance your projects collaboratively and cohesively.

Question 8

Q. Do you work for clients on-site, remotely or both?

Accepted Answer

Yes, we are happy to work with clients on-site at their offices, or collaborate remotely as needed.

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