Our Services
Latitude offers a comprehensive and fractional suite of strategic marketing and communications services designed to support organisations at every stage of their journey - from defining a clear direction through to delivering impactful projects and campaigns and evaluating their success. With a strong emphasis on strategic significance, insight, and measurable outcomes, Latitude ensures that communications activity is not only well-executed, but also meaningfully aligned to wider organisational goals.
Our fractional approach means we can deliver our services on a bespoke, standalone or combined basis according to requirement and without further commitment or expectation - giving you choice, flexibility and a solid foundation upon which to build.
Strategy Development
At the foundation of Latitude’s offer is strategy development. The consultancy works closely with clients to understand their ambitions, challenges, audiences, and operating environment, developing tailored marketing and communications strategies that provide clear direction and purpose. This includes defining objectives, shaping key messages, identifying the most effective channels, and establishing structured plans for delivery. Each strategy is rooted in evidence and designed to deliver real impact, ensuring communications activity contributes to broader organisational success.
Project & Campaign Management
Building on this strategic foundation, Latitude provides expert project and campaign management. From initial planning through to delivery, the consultancy ensures that communications activity is coordinated, efficient, and aligned to agreed objectives. This includes developing detailed briefs and campaign plans, managing budgets, coordinating stakeholders, and supporting the procurement and selection of creative and media partners where required. Latitude’s structured and proactive approach ensures that campaigns are delivered on time, on budget, and to a consistently high standard.
Evaluation & Impact Analysis
Complementing these services is a robust approach to evaluation and analysis. Latitude helps clients understand the effectiveness and value of their marketing and communications activity through structured, evidence-based evaluation. Using a high-quality desk-based research methodology, the consultancy analyses data from multiple sources to assess performance against objectives. Findings are presented in clear, detailed reports, supported by strategic recommendations that inform future planning and delivery, enabling continuous improvement over time.
Building Solutions Tailored to Your Need
A key strength of Latitude is our ability to provide integrated and tailored solutions. Recognising that every organisation is different, we adapt our approach to meet your specific needs - whether delivering a standalone piece of work or providing end-to-end support across all three service areas. This flexibility ensures that clients receive the right level of support at the right time, with services that are seamlessly connected and mutually reinforcing.
Together, these three core services - strategy development, project and campaign management, and evaluation -form a cohesive and strategically driven offer. By combining insight, delivery expertise, and ongoing learning, Latitude enables organisations to plan with confidence, act with clarity, and achieve meaningful, measurable results.