News, Blogs & Articles

In the context of AI, it is easy to make assumptions and become dismissive of both its power and potential.

The success of many marketing and communications projects is not only having the compass of a clear strategy upon which to build, but the ability to develop briefs that communicate to partners, providers and suppliers the context and parameters in which effective strategic solutions can be designed and delivered.   A clear brief is the foundation - a means to capture a collective understanding of objectives, target audiences, brand or product messaging, measures and outcomes.

Tuesday 31st March 2026 marks the official launch date for Latitude - A New Business Providing Fractional Communications and Marketing Support at a Senior & Strategic Level. Latitude has been created to meet a growing need among organisations for more structured, insight-led communications support on a bespoke, project basis that offers flexibility, choice and control, Too often, marketing and communications activity can feel fragmented, reactive, or difficult to measure. La