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For many small businesses, marketing can often be treated as something that happens when there is time, on a reactive and not pro-active basis. The problem is that marketing rarely works well when it is treated as an afterthought.

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From start-ups, scale-ups and SMEs to established larger firms seeking to pivot their position in changing markets, the real value comes from stepping back and asking core commercial questions that inform the marketing strategy to move a business forward.

while AI offers significant advantages in terms of turnaround, there is a growing risk that over-reliance on generic AI-generated copy can erode one of a brand’s most valuable and intrinsic assets: personality.

Numerous surveys, articles and research papers suggest that a large majority of employees across UK businesses feel disengaged from their employer in terms of understanding business objectives, strategy and direction. Effective colleague engagement is much more than the distribution of information, it is a strategic approach to create and sustain connection, maintain morale, build trust and preserve a collective sense of purpose. Put simply, feeling informed means you feel va

Do your dashboards or reports give you the full, joined up picture in terms of value generated?