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Over the last two decades, getting your business found online largely meant focusing on search engine optimisation (SEO). We took time in researching keywords, incorporating links, polishing page titles and climbing Google's results in order to draw interest and prompt the viewer to click.

For many small businesses, the conversation around changing legislation often starts with a focus on compliance in line with new or emerging rules and regulations. Typically, this encompasses the changes that need to be made to contracts, payroll, policies and processes. Whilst these are crucial, there is another question that also deserves attention: What does all this change mean for how a small business sustains growth?

For many small businesses, marketing can often be treated as something that happens when there is time, on a reactive and not pro-active basis. The problem is that marketing rarely works well when it is treated as an afterthought.

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From start-ups, scale-ups and SMEs to established larger firms seeking to pivot their position in changing markets, the real value comes from stepping back and asking core commercial questions that inform the marketing strategy to move a business forward.

while AI offers significant advantages in terms of turnaround, there is a growing risk that over-reliance on generic AI-generated copy can erode one of a brand’s most valuable and intrinsic assets: personality.