In the current landscape of greater automation and AI driving professional efficiency, do businesses run the risk of losing the personal touch and creating greater distance from clients and customers? I don’t necessarily mean personalised emails, messages or targeted campaigns. My question is more about asking “do people still buy people” – specifically, what value, contribution or benefit is still powered by personal interaction and engagement? Does it still influence deci

The role of brand guardianship is more important than ever. With those worried that AI will replace the role of the marketer, it is worth considering that the level of judgment and scrutiny that needs to be applied to AI driven, market facing content is also more acute than ever.