Over the last two decades, getting your business found online largely meant focusing on search engine optimisation (SEO). We took time in researching keywords, incorporating links, polishing page titles and climbing Google's results in order to draw interest and prompt the viewer to click.

Do your dashboards or reports give you the full, joined up picture in terms of value generated?

In the context of AI, it is easy to make assumptions and become dismissive of both its power and potential.