Happy Birthday!

Tuesday 31st March 2026 marks the official launch date for Latitude - A New Business Providing Fractional Communications and Marketing Support at a Senior & Strategic Level.

Latitude has been created to meet a growing need among organisations for more structured, insight-led communications support on a bespoke, project basis that offers flexibility, choice and control, Too often, marketing and communications activity can feel fragmented, reactive, or difficult to measure. Latitude addresses this by offering a clear, end-to-end approach that brings strategy, delivery, and evaluation together in a way that is both practical and effective for businesses who will receive decades of experience much more cost effectivelty than retaining a full time position.

At the heart of the business is a simple but powerful principle: clients should feel in control of their communications, with the confidence that every activity is aligned to their wider goals. Latitude achieves this by working collaboratively with organisations to define clear objectives, develop tailored strategies, and deliver campaigns that are well-managed and results-focused. Critically the business model provides these services on a fractional basis - meaning clients can benefit from commissioning services on a limited, project or bespoke basis. This gives clients flexibility, choice and greater value for money than being limited to the cost and commitments of a full-time senior marketing hire.

The launch also reflects a strong emphasis on strategic thinking. Latitude Consultancy is not just about delivering activity - it’s about ensuring that every piece of work has purpose and direction. From the development of robust communications strategies through to detailed campaign planning and execution, the firm provides a structured framework that helps organisations move forward with clarity and confidence.

Equally important is Latitude’s focus on evaluation and continuous improvement. By using a rigorous, desk-based research approach to analyse performance, the business helps clients understand what works, what doesn’t, and why. This insight is then translated into clear, practical recommendations, ensuring that future activity is even more effective. In this way, Latitude supports not just one-off projects, but long-term success.

Another key strength is flexibility. Latitude Consultancy offers integrated and tailored support, meaning clients can access help at any stage—whether they need strategic direction, hands-on campaign or project management, or in-depth evaluation. This adaptable approach ensures that organisations receive the right level of support, exactly when they need it.

The launch of Latitude represents more than just a new business, it signals a fresh, structured, and results-driven approach to marketing and communications. With a focus on clarity, control, and measurable outcomes, Latitude is well-positioned to support organisations looking to strengthen their communications and achieve lasting impact.

As Latitude begins its journey, it does so with a clear purpose: to help clients plan smarter, deliver better, and see real results from their communications activity. We look forward to an exciting journey.